As the insurance industry evolves and digitizes, agencies may feel pulled to prioritize tech-based relationship-building over more traditional tactics. Forward-thinking agencies are discovering they can differentiate themselves by doing both: fostering real connections in the community and embracing digital tools to build stronger customer relationships.
Demonstrating a commitment to the community offers a powerful pathway to build trust and create lasting impact, both for worthy causes and for business growth.
The holidays present the perfect time to evaluate your agency’s philanthropic approach and goals. Putting an achievable plan in place in the new year can help you do more or do it better and strengthen how your agency is perceived.
Read the original article here: Promoting Agency Giving Builds Trust, Rough Notes, December 2025.
