Invite your clients to give back too!
Invite clients to participate
Our survey with The Big I showed that only 37% of respondents include their clients in their giving. That’s a missed opportunity. Since your agency reaches so many people in the community, you can use your platform to inspire customers to become donors and/or volunteers. You’re not pestering them; you’re extending an opportunity to build on the good work already being done. Activities can be simple, like making a donation for every new business referral or collecting canned goods at your office, and make it easy for clients to pitch in. Larger events like charity golf tournaments or family events let everyone give back and have fun at the same time.
And when you do, remind clients that the investment they make doing business with your independent agency is also an investment in their community. As your business grows, so does your ability to give back. It’s a virtuous cycle enabled by your policyholders.
Community festivals, food drives, and referral programs - take inspiration from these agencies to involve clients in giving back
Your agency has the power to make positive change in your community and Liberty Mutual and Safeco Insurance are here to help you reach your goals.
For Liberty Mutual and Safeco Insurance licensed independent agents, please learn more about our Make More Happen program for a chance to win a $10,000 for a nonprofit in your area!