Your agency has influence
With so many choices in the insurance marketplace, a positive reputation is critical to any independent agency’s success. Giving back locally speaks volumes and boosts your reputation because, like you, your policyholders care about the communities in which they live and work. And they want to know how you’re contributing to the greater good.
But it’s important to be sincere about your efforts. Don’t show up to a single volunteer event, post a few pictures to your social media and expect the referrals to roll in. It’s all about showing up consistently for your community and those who need help. When you’ve truly put in the work to understand an issue and racked up volunteer hours helping those in need, spreading the word will become second nature. Here are some tips for combining action with outreach and talking about your charitable giving.
Capturing and creating content
Sometimes it’s not good enough to tell people; you must show them. But you don’t have to be a professional photographer or video editing master to make good content that elevates the cause while expressing your agency’s personality.
Plan for photos Photos are fantastic ways to interact with your network through social media, newsletters and your website. Before going to a volunteer event, plan for the type of photos you want to capture. These may include:
Video gets attention Video is the best way to capture and keep attention on social media. It’s also a fun way to promote your cause. And there are many ways to do it including posting live social media events, interviews, human-interest pieces or whatever else you can dream up, so get creative and put the power of video to work for you. Consider the following videos to start out:
In the moment
After the fact
Designate someone to be the photographer This ensures you get the photos you need. They don’t need a professional-level camera — virtually any smartphone will do. Just be sure they take a variety of candid and posed shots in both landscape and vertical orientations, so you have plenty of different options to use.
Get participation waivers and image releases Prior to using images on social media or in other materials, make sure you have consent from the people in the images. When kids are shown, you’ll need to get their parent’s approval.
Create a photo op For projects that don’t have a hands-on activity, work with a local print shop to create an oversized check to present to the nonprofit. It makes for a great photo to go with your story.
An important part of sharing your efforts is inviting others to join the cause. This expands the circle and allows even more great things to happen. And who better to share it with than your current clients? Once they see your enthusiasm and the results of the good work you’re doing, many will likely want to join in, so give them the chance to be part of the team too.