2023 application coming soon!

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5 Reasons to apply for Make More Happen

This is our largest donation program awarding independent agents who demonstrate extraordinary volunteerism with a nonprofit in their community. More than a donation program, the Make More Happen Awards are about raising awareness for causes our agent partners care about and showing how your agency works to make your community better.

Once selected for an award, Make More Happen winners:

  • Have a story and video created about the agency and nonprofit’s work together, which we feature on our site for a month.
  • Work with a national public relations firm who reaches out to local media about covering the story.
  • Get a customized toolkit to create a marketing campaign about your volunteerism and drum up votes for your story.
  • Winners that get at least 500 votes will participate in a giant check presentation of the $10,000 donation to the nonprofit on behalf of the agency!

Please carefully review the information below before submitting your application.


Is my agency eligible?

The Make More Happen Awards are available to independent agents who are appointed to sell Liberty Mutual Small Commercial Insurance and/or Safeco Insurance products. 2022 Make More Happen Award winners are not eligible for an award in 2023.

From our research with the Big “I”, we know that agents support a wide variety of causes and nonprofits. However, guidelines for Make More Happen Award donations restrict the kinds of nonprofits supported by the program. Please review the below sections for the types of causes and populations we support to ensure that the nonprofit you want to nominate is eligible for a Make More Happen Award donation.

If your agency or nonprofit are not eligible, we have created resources on giving back and promoting a cause you support that are available to any agency. Please visit the IA Community Giving Guide and our Agent Giving blog for the latest.

Eligible nonprofits

The donations for the Make More Happen Awards are restricted to nonprofit organizations that have received official recognition of their 501(c)3 status from the Internal Revenue Service, are “public charities” for purposes of the Internal Revenue Code, and do not discriminate in regard to age, gender, sexual orientation, skin color, nation origin, religion or presence of disability.

Focus areas

A majority of awards go to agencies who support the following cause areas; however we do accept applications for other types of nonprofits, if they meet basic eligibility requirements above.

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Priority goes to curriculum-based, non-school-affiliated educational programs that encourage disadvantaged youth to excel. While we support education at all levels, individual schools, charter schools, academies or PTAs are not eligible.

Health & safety

Organizations that are committed to improving the quality of life and safety in the community, or to eliminating or controlling hazards in the home and on the highways, although hospitals are not eligible.

Civic engagement

Support for arts and cultural programs and community and economic development initiatives.

Focus populations

Expanding on the focus cause areas, we also give priority to nonprofits that serve one of the below populations in your community.

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Investing in youth with priority given to mentoring and afterschool programs for youth within the previously mentioned program types.
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Low-income families and individuals

Supporting organizations and programs that create opportunities for self-sufficiency for low-income or homeless individuals and families.
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People of all abilities

Priority goes to organizations that serve people with disabilities as well as programs and projects that promote their inclusion.
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The following types of individuals, activities, and organizations are not eligible to receive a Make More Happen Award donation

  1. Individuals, including requests for scholarship or fellowship assistance
  2. For-profit entities, including small businesses
  3. Political, labor or fraternal organizations and activities
  4. Religious organizations without a secular community designation
  5. Athletic activities that do not serve one of the above focus causes or populations
  6. Hospitals, although programs that are separate from, but active within a hospital may be eligible
  7. Promotional and marketing activities or merchandise
  8. Individual schools, charter schools, private schools and parent-teacher associations
  9. Endowments
  10. Trips, tours and transportation
  11. Foundations that are primarily grant-making agencies
  12. Conferences or forums
  13. Nonprofit organizations that have not received recognition from the IRS of their tax-exempt status under Section 501(c)3
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Funding support

General operating support

General operating funds are considered for nonprofits whose mission closely aligns with helping people live safer, more secure lives.

Program support

Organizations with missions that are not education, health and safety-related or do not promote civic engagement are encouraged to request funding relevant to specific programs within the nonprofit that give priority to these areas of focus.


How to apply

To apply, you will need to create an account and log into Reviewr, our third-party vendor partner we use to manage applications. Please add noreply@reviewr.com to your email address book to receive communications and updates about your application.

In our effort to make this application process as short as possible, we have divided the application into two parts.

1. Pre-screen application

This part of the application should take about 5 minutes to complete. With a few pieces of information about your agency (contact information, owner-master code, address) and the nonprofit (name, address and the super-important tax ID number) we can quickly determine if your agency and nonprofit meet the minimum qualifications for a Make More Happen Award.

2. Complete full application

Those that meet the minimum qualifications will be invited to complete the full Make More Happen application. This includes a few short response questions about how you got involved with the nonprofit, how they help your community members most in need and how $10,000 would support their mission.

You will also need to upload three photos showing your agency’s volunteer work.

Judging criteria

Completed applications will be evaluated by a team of reviewers. What are we looking for? How long you’ve been involved, what your agency has done to help the nonprofit, how $10,000 will further their mission and the quality of the photos which we would use in award marketing materials.

We are also looking for a great story! We love to read about what inspired your agency to get involved, special memories from giving back and examples of how the nonprofit is driving positive change in the community. Your application is the basis for the blog story and video, so speak from the heart and let us know how we can help.

2023 application available soon!