Independent insurance agencies are fixtures at community events every summer as hosts, sponsors and volunteers. But there’s a disconnect between agencies’ level of commitment and the way they communicate it. Simply put, they’re not telling anyone.
Consumers expect more from the companies they conduct business with and make purchase decisions based on what they see and hear. In IA Magazine, Colleen Flynn writes that your agency should be visible and vocal about your community involvement.
Read the original article here: Be Seen Giving Back: How Agencies Can Build Trust Through Community Service, IA Magazine, July 2025.
