Make More Happen winner toolkit

• A photographer is NOT provided and someone on your team will need to take the photo.
• Use a high-quality camera on a smart phone to capture the image.
• We request at least one person each from the agency, nonprofit and Liberty Mutual be in the photo.
• Other than that, include up to seven people in your photo and please provide a name, title and organization for each person in the photo when you send it.

• We prefer landscape orientation in front of either the agency or nonprofit logo.
• Make sure all eyes are open, everyone is looking at the camera and smiling.
• Feel free to take a variety of standard photos as well as more fun and creative versions to use in agency or nonprofit newsletters, etc.

• Have each person complete the 2026 Make More Happen photo release form.

• Send the photo in the highest image quality possible, (such as “Original size” on an iPhone.) Make sure the format is JPG or PNG (not HEIC).
• We love variety so send a combination of standard and fun options.
• Send photos to Liberty and Tilson PR within one week of taking the photo.

• IMPORTANT: Include everyone’s name, title and organization for the caption Tilson PR will send in the media press release.

Follow and like Liberty Mutual on all social media channels and be sure to tag us so we can engage with your content!

• Facebook
• LinkedIn
• Instagram

• Send a signed copy of a W9 for the nonprofit to Liberty Mutual as soon as possible.
• Form must be completed on the October 2018 version. Earlier versions of the W9 form cannot be accepted.
• If the check should go to a local chapter address instead of a national organization address listed on the W9 form, please reach out to Liberty to see if special arrangements can be made.

• The nonprofit will receive one check for the total donation amount in about 30-60 days from the end of the voting period.
• The check will be sent directly to the nonprofit.
• If you feel that there has been a delay, or the check is lost, please contact Liberty.

• Donations are made through a third-party donation custodian, Fidelity Charitable.
• The nonprofit may be contacted be a Fidelity Charitable representative for due diligence and to confirm donation details.

• Let people know now about the voting and how to support your nonprofit ahead of the voting.
• The voting period begins on or around the first day of the month and ends on or around the last day of the month. Exact dates will be confirmed on your kick-off call.
• Tilson PR will start pitching your first $5K press release one week before the voting period.
• Your voting story will publish at least one day ahead of the start of your voting period.
• Schedule the check presentation photo and meet up as soon as possible after reaching 750 votes.
• Send your check presentation photo to Liberty and Tilson PR within one week of the meeting.
• Tilson PR will begin pitching your $10K press release as soon as they receive the check photo.

Press and media

• Do I need to approve both the $5K and the $10K press releases? You only need to approve the initial $5K press release. Tilson will adjust the same release for the second round of pitching, so no additional sign-off is required. As soon as they receive the check photo and waivers, they will begin pitching.
• What if media contacts me? To avoid confusion on pitching your press release and conducting follow up with media, please forward all media requests and inquiries to Jackie and Brianna at Tilson PR.
• Should I contact people I know in the media? Please forward your contacts to Jackie and Brianna, but feel free to let them know that Tilson PR will be contacting them about your story.
• When will I be notified if I receive media coverage? Media coverage is not guaranteed, but we we will share secured stories in real time so you can share them out to your networks. We will also provide a full recap towards the end of the MMHA season program.
• Why don’t I see immediate media coverage? Media outlets typically work 1-2 weeks in advance while some post content within a few days of receiving the news. If there is breaking news, this could also affect the timeframe of the news coverage.

1. Post award announcement following the onboarding call.
2. Plan, create and schedule content for the voting period.
3. Approve Make More Happen voting story and sign photo waivers.
4. Approve press release with Tilson PR.
5. Promote, promote, promote!
6. Participate in large check presentation and photo, sign any additional photo waivers, and send photo with caption information.
7. Thank your supporters.

1. Send a signed W9 form for the organization to Liberty.
2. Plan, create and schedule content for the voting period.
3. Approve Make More Happen voting story and sign photo waivers.
4. Approve press release with Tilson PR.
5. Promote, promote, promote!
6. Participate in large check presentation and photo. Sign any additional photo waivers needed.
7. Thank your supporters.

1. Post or reshare social media content to promote your agency winner during the voting period.
2. Work with your Marketing Consultant on opportunities to promote your winner within your region.
3. Confirm your shipping address to receive the large check.
4. Schedule and participate in the large check presentation and photo meet-up with agency and nonprofit. If needed, Tilson PR can help schedule this.
5. Congratulate your agency winner following the large check presentation on social, email and events.