Make More Happen 2022 winner's toolkit
Congratulations on your selection for a 2022 Make More Happen Award! Liberty Mutual and Safeco Insurance are proud to celebrate you, our agent partners and their nominated nonprofits, for the positive change you create in the communities where you live and work. We are also excited to collaborate with you to spread the word about your good deeds and inspire others in your community to give back and get involved.
This page is dedicated to ensuring that you feel prepared and have fun participating in the Make More Happen program. We are here to help you along the way so please never hesitate to reach out with questions. Please always “reply all” on our email threads. This helps keep everyone on the same page and get your questions answered quickly.
Liberty Mutual + Safeco contacts
Sr. Marketing Manager
Social Media Manager
|Reach out to us with questions about the program, donations, your customized marketing materials and social media posts.|
Tilson PR contacts
Senior Account Executive
|Reach out to us about the local media outreach, press release materials, thank you photos and media placements.|
About the Make More Happen Awards
Media outreach made easy
Don’t worry, we’ll do all the work to reach out to your local media outlets about your story. Tilson PR has worked on the Make More Happen program since 2016, helping raise awareness about nonprofit causes in hundreds of communities across the country.
Voting on AgentGiving.com
You’ll have about four weeks to reach 500 votes on your Make More Happen Award story and win the full $10,000 donation. Visit our current winner stories to experience how easy it will be for your community to help your team win!
It's up to you!
4 ways to vote
Please note a few examples of what will not be counted toward your vote total: a share of a Facebook post from your Facebook page; a comment on your social media sites; comments and shares of Liberty Mutual or Safeco social posts. All voting must occur on your award story.
Marketing your story and cause
Online Marketing – Agency Resources
The below video segments from our Training Team will help you make the most out of marketing your award story on social media. Feel free to check out the whole curriculum, but start with the three sessions below that pertain to the Make More Happen voting challenge. These videos are only accessible to agents via the Skilljar training platform on Safeco Now.
Grow Your Audience
Create awesome posts
Drive post engagement
Local efforts go a long way
Most of the votes for your story will be the result of your marketing efforts. Your community wants to help you win – they just need to know how. We will share a Google Drive folder with you to download marketing materials to use in your outreach.
Images and video
Follow and like Liberty Mutual and Safeco on all social media channels and be sure to tag us!
If you do not already have permission, please send the link to our photo release form to people shown in any additional photos you send to us. In the comments put: Agency name + Nonprofit name MMH award.
- Provide feedback / approval on feature story.
- Provide feedback / approval on your press releases to Tilson
The donation check will be requested within one week of reaching your $10K goal, which you should receive within a month. You also have the option to receive a wire transfer. Please send the W9 for the nonprofit to Alexis.
Tilson PR will conduct outreach to all local media for your news release and media alert including traditional print and online outlets, TV stations and radio affiliates. Media coverage is not guaranteed, but we we will share secured stories in real time so you can share them out to your networks. We will also provide a full recap towards the end of the MMHA season program.
Media outlets typically work 1-2 weeks in advance while some post content within a few days of receiving the news. If there is breaking news, this could also affect the timeframe of the news coverage.