FOR INTERNAL USE ONLY
Help your agents win
Consumers want more than just insurance from their independent agent. They want to know they’re doing business with a company that cares. And as their local field reps, you know that independent agents care.
The Make More Happen Awards recognize, honor and reward independent agents who exemplify this mentality with nonprofit donations of up to $10,000 on their behalf and free local media outreach and public relations services to spread the good news to their community.
What’s new for 2023?
You can now nominate an agency for a Make More Happen Award! First, make sure to talk to them about what they are doing in the community and that the nonprofit they want to nominate fits the giving criteria (and not the exclusions).
Simply set up an account in the application portal, Reviewr, and fill out the required agency information:
- Agency name and owner master code
- Agent name and email
- One sentence about why they should win Make More Happen (this will not be visible to the agent)
The agent will receive an automated email inviting them to nominate a nonprofit starting with the pre-application. It’s a great way for you to get the ball rolling for them and we will take care of the follow up.
Awards every month! Agents can apply any time and five winners will be announced each month for a Make More Happen Award. The Agent Giving team will work with the five winning teams the moth prior to their feature story to prepare their campaign materials, marketing toolkit and press releases.
Easier voting! While each of our 2022 Make More Happen awardees were successful in earning the full $10,000 donation, the voting mechanism is getting an update with a simple vote button, making it easier for everyone to show their support. Now participants can focus more on creative marketing to promote their nonprofit and less time explaining how to vote.
More stories! You’ll find a new home for the outstanding local media coverage our Make More Happen Award winners get, because it’s always fun to see our independent agent partners’ charity work in the news.
Make More Happen Award resources
We are excited to work with you and your agent partners this year and want to provide you with the tools to make this process easy for you and agents. Check out the below resources and email Alexis.Holzer@Safeco.com with questions.
- Download the .oft with 5 Reasons to apply video
- Look for the Quick Send tools named MakeMoreHappen_ApplyNow_BL_DM and MakeMoreHappen_ApplyNow_Safeco_DM
Update your email signature with one of the images below. Download the first item for the hyperlink and job aid on how to update your Outlook signature with an image and hyperlink:
If no one in the agency is active with a nonprofit:
You and the agency have some work to do before they apply for a Make More Happen Award—but it’s easy to get started and even small efforts count toward showing the public the agency has a heart.
Provide these agents with the Community Giving Guide and talk them through those first few pages which explain why it’s so important to be a business that gives back.