FOR INTERNAL USE ONLY
What is Make More Happen™?
Consumers want more than just insurance from their independent agent. They want to know they’re doing business with a company that cares. And as their local field reps, you know that independent agents care.
Liberty Mutual’s Make More Happen Awards recognize independent agents who demonstrate this mentality, by awarding their nominated nonprofit with a donation of up to $10,000 on the agency’s behalf, free local media outreach and public relations services to spread the good news to their community.
The 2024 plan
Awards every month! Agents can apply any time and four-five winners will be announced each month for a Make More Happen Award. The Agent Giving team will oboard with the winning teams the moth prior to their feature story to prepare their campaign materials, marketing toolkit and press releases. Agents should have their full application completed by the 15th of the month to be considered for an award 1.5 months ahead.
Easy voting! It’s as simple as a vote button, making it easier for everyone to show their support. Now participants can focus more on creative marketing to promote their nonprofit and less time explaining how to vote.
More stories! You’ll find a new home for the outstanding local media coverage our Make More Happen Award winners get, because it’s always fun to see our independent agent partners’ charity work in the news.
Make More Happen Award resources
Check out the below resources and email Alexis.Holzer@Safeco.com with questions.
If no one in the agency is active with a nonprofit:
You and the agency have some work to do before they apply for a Make More Happen Award—but it’s easy to get started and even small efforts count toward showing the public the agency has a heart.
Provide these agents with the Community Giving Guide and talk them through those first few pages which explain why it’s so important to be a business that gives back.