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Make More Happen program overview

Setting the table for healthier lives

Make More Happen is Liberty Mutual and Safeco Insurance’s signature philanthropy program awarding independent agents who demonstrate extraordinary service with a nonprofit in their community. More than a donation, the awards are about raising awareness for causes our agent partners care about and showing how your agency works to make your community better.

Once selected for an award, Make More Happen winners:

  • Work with the Agent Giving team to promote your agency’s giving and the nonprofit cause.
  • Work with a PR team to get local media to cover the story and how the community can help.
  • Receive an onboarding toolkit to create an awareness campaign about your volunteer efforts and community engagement.
  • Winners that reach the $10,000 goal will receive additional PR services and benefits of being part of the Agent Giving circle!

Please carefully review the information below before submitting your application.

Is my agency eligible?

The Make More Happen Awards are available to independent agents who are appointed to sell Liberty Mutual Small Commercial Insurance and/or Safeco Insurance products. 2024 and 2025 Make More Happen Award winners are not eligible for an award in 2026.

From our research with the Big “I”, we know that agents support a wide variety of causes and nonprofits. However, guidelines for Make More Happen Award donations restrict the kinds of nonprofits supported by the program. Please review the below sections for the types of causes and populations we support to ensure that the nonprofit you want to nominate is eligible for a Make More Happen Award donation.

*If your agency or nonprofit are not eligible, you can still explore resources for promoting your favorite cause to your clients and community. Visit the IA Community Giving Guide and our Agent Giving blog — subscribe to email updates for the latest tools and tips.

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Eligible nonprofits

The donations for the Make More Happen Awards are restricted to nonprofit organizations that have received official recognition of their 501(c)3 status from the Internal Revenue Service, are “public charities” for purposes of the Internal Revenue Code, and do not discriminate in regard to race, color, culture, gender, sexual orientation, gender identity, age, nation origin, religion or presence of disability.

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The following types of individuals, activities, and organizations are not eligible:

  1. Individuals, including requests for scholarship or fellowship assistance, as well as campaigns established for the support of specific individual(s) (e.g., GoFundMe)
  2. For-profit entities, including small businesses
  3. Political, advocacy, labor or fraternal organizations and activities
  4. Programs for religious purposes (e.g., religious instruction, ushering, choir, religious camp, donations) or religious organizations without a secular community designation
  5. Government-funded or quasi-government agencies (e.g., first responders, police, and fire)
  6. Hospitals, although programs that are separate from, but active within a hospital may be eligible
  7. Private and public schools, colleges, or universities (e.g. individual schools, charter schools, private schools),  parent-teacher associations or school teams that are not 501c3 charitable organizations. Also includes foundations established primarily or solely to support such institutions, as well as scholarship funds.
  8. Foundations that are primarily grant-making agencies. Regifting organizations/programs, including corporate, community, and private foundations, donor advised funds, scholarships, trusts
  9. Promotional and marketing activities or merchandise
  10. Athletic activities that do not serve one of the designated focus causes or populations
  11. Gun and tobacco related activities
  12. Endowments
  13. Trips, tours and transportation
  14. Conferences or forums
  15. Nonprofit organizations that have not received recognition from the IRS of their tax-exempt status under Section 501(c)3

Focus areas

A majority of awards go to agencies who support the following cause areas; however, we do accept applications for other types of nonprofits, if they meet basic eligibility requirements above.

Program information

Education & youth programs

Priority goes to curriculum-based, non-school-affiliated educational, mentoring and afterschool programs that empower disadvantaged youth to excel. While we support education at all levels, individual schools, charter schools, academies or PTAs are not eligible.
Education example

Well-being & resilience

Organizations that are committed to improving the quality of life and safety in the community, or to helping individuals and families make ends meet through housing, clothing, food or medical assistance (although hospitals are not eligible).
Well-being & resilience example

Culture & community

Support for arts and cultural programs as well as civic engagement, environmental sustainability, and economic development initiatives. Priority given to organizations that serve people of all abilities and programs and projects that promote accessibility and inclusion.
Culture & community example

Applicant resources

Make More Happen application page