Serving up inspiration

Peel & Holland Insurance reached their goal of 500 votes + shares and won a $10,000 donation from Liberty Mutual and Safeco Insurance for Soup for the Soul, whose mission is to feed the hungry in Calloway County. Congrats to the team and thank you for supporting them!

The office of Peel & Holland Insurance in Murray, Kentucky, is about 100 feet away from Soup for the Soul, a nonprofit that serves the hungry in Calloway County with “food for the body, kindness for the soul, and hope for the future.”

But in reality, Soup for the Soul is even closer to Peel & Holland—because agency president Roy Riley and his wife, Jennifer, have been involved since shortly after it was founded.

“Peel & Holland has been entrenched in Soup for the Soul from the early stages,” said Kenny Roth, a risk advisor for the company. Roth was recruited by Jennifer Riley to serve in the soup kitchen after she saw the passion that founder Debbie Smith had for feeding the hungry.

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Coming together to fulfill a dream

“Debbie realized that each day, many in our area were hungry and without food,” he said. “But the nearest place for them to receive a hot meal was miles away. So we all banded together to help her dream become a reality.”

The day it launched in 2015, Soup for the Soul served sandwiches to 10 people. Now, it provides over 100 hot meals some days—and the Summer Lunch & Literacy Program feeds both mind and body, delivering meals and books for over 300 kids a week when school is out.

‘We’re ready to serve at a moment’s notice.’

—Kenny Roth, risk advisor at Peel & Holland Insurance

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Three Peel & Holland employees, Clare Boggess, DJ Story and Tyler Bohannon, prepare 100 to-go boxes for Soup for the Soul.

The agency’s involvement has continued to grow as well, with the Rileys remaining a driving force. Roy assists in guiding the nonprofit’s vision and goals, while raising funds and even serving as “lead dishwasher.” Jennifer, a longtime board member, also chaired the board for three years and spearheaded the summer program for kids. Roth joined the board soon after Soup for the Soul opened, and is in the kitchen weekly.

In total, 15 Peel & Holland employees are involved, with a group regularly volunteering for a six-hour shift one day a month preparing and serving dinner. “We’re ready to serve at a moment’s notice,” Roth said.

“The work we do could not continue without people like Kenny, Roy, and Jennifer—and companies like Peel & Holland,” said Olivia Robison, program manager and volunteer coordinator at Soup for the Soul. “As the need has grown during the pandemic, their support is more vital than ever.”

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Olivia Robison, program manager and volunteer coordinator and a volunteer, David Morgan, with the many fruit baskets given by the nonprofit during Thanksgiving 2020.

Steady support in the wake of COVID

Peel & Holland is still there for Soup for the Soul, even while in-person volunteering is restricted. When the nonprofit created a to-go meal system in the wake of COVID-19, requiring modifications to the building, the agency not only helped spread the word about the project, but made a substantial contribution as well.

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And a 2021 Make More Happen Award will help Soup for the Soul continue to provide a sense of community in addition to nourishment—“more than just soup,” as the nonprofit’s motto says. The award includes a donation of up to $10,000 from Safeco and Liberty Mutual on behalf of Peel & Holland.

“The appreciation and genuine gratitude of the people we serve at the kitchen each day makes it all worthwhile,” Roth said. “We’re not just feeding hungry people. We’re building relationships that help them grow mentally and spiritually as well.”

Vote for this story by using the social media share buttons to add it to your feed, or simply leave a comment below to cheer them on. Then head over to their websites to learn more about Soup for the Soul and Peel & Holland Insurance.

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Peel & Holland
9 months ago

We’re so excited for this opportunity to help more people in our community!

Lauren Archer
9 months ago

So proud of our team!

Allie Gibbs
9 months ago

I love all the work Soup for the Soul does for community. Way to go!

Tom wheeler
9 months ago

Doing great work for the community.

Jeremy McKeel
9 months ago

As a board member of Soup for the Soul, I’m so thankful for the involvement of Roy, Kenny, Jennifer, and the Peel & Holland family.

9 months ago

Thankful to be part of team that passionately cares for our community! S4TS has been a great organization to help our community but also gives an oppourinutiy to meet our fellow community members!

Chasidy Crick
9 months ago

What a blessing this is for those in need!!! Thankful for those who dedicate the time to help Soup for the Soul.

Kenny Roth
9 months ago

So thankful to Liberty Mutual Insurance for great work they are doing with Peel & Holland Insurance and Soup for the Soul

Michael Dobbs
9 months ago

What a great way to give back to the community we love!

Tyler Bohannon
9 months ago

So proud of what Peel & Holland is doing!

Sawyer Lawson
9 months ago

Soup for the Soul provides hope and nourishment of the body but more importantly, the soul. So thankful for this organization in our community!

Fawne Metheny
9 months ago

What a blessing S4TS is to the community! I’m so thankful to be a part of a team always willing to help those in need in our communities!

Ladonna Mccuan
9 months ago

Fantastic way to serve the community.

John Williams
9 months ago

Great service for our community.

Jessica Jeffress
9 months ago

Soup for the Soul is such a blessing to our community! We’re so appreciative of everything they do for Murray/Calloway County!

Stephenie Eli
9 months ago

Great job! what a blessing to the community.

Amy Haertling
9 months ago

What a great service for the community!

Whitney Klaas
9 months ago

Soup for the Soul is such a blessing to Murray, KY. Way to go Peel & Holland, you guys ROCK!

Stephanie Waid
9 months ago

Just another reason I love being part of the MKY community!

Janice Winder
9 months ago

Proud to be a part of an agency that supports the local community and what a blessing Soup for the Soul is to Murray. 

Erika Mehta
9 months ago

This organization is a blessing to our community, no only to the people we serve but to the people who serve. I love Soup for the Soul!

Angela Mitchell
9 months ago

What a fabulous partnership! Soup 4 The Soul deserves all good things for all the selfless things they do.

Terri hack
9 months ago

Congratulations. What a great cause.

Monica Gibbs
9 months ago

Such a great cause!

Scott Gibbs
9 months ago

Many people will be fed through this grant, well done Peel and Holland!

Dianne L Rousseau
9 months ago

Two great local organizations!!

9 months ago

What a wonderful way to give back to those in need.

Shanna Smith
9 months ago

So thankful for S4TS!

Skip McGaw
9 months ago

Great job, for a great cause!

Roy Riley
9 months ago

Soup for the Soul is a wonderful cause. Their Summer Lunch and Literacy program truly changes lives for kids around Calloway County. I have witnessed first hand the tremendous impact of this program! Thank you Liberty Mutual and Safeco for your support!!

9 months ago

Helps us help Soup for the Soul, One for us!

Allison Cantrell
9 months ago

Such an important mission and positive impact on the community. Thank you for all you do!

Steve Haertling
9 months ago

What a great service for the community.

9 months ago

Love this outreach!

9 months ago

This is a tremendous opportunity for outreach in our community! Thank you!

9 months ago

Thank you for helping the community

9 months ago

Great resource to a great community!

9 months ago

This is great!

Kristie Rickard
9 months ago

Great opportunity for the community!

9 months ago

Great work!!

Claudia McClain
9 months ago

What a heart (and stomach!) warming story of compassion and service! Congratulations, Peel & Holland, on being a Make More Happen award winner!

Brittany Weatherford
9 months ago

Definitely a great cause!!!!

Sharon Smith
9 months ago

We will never know the lives SFTS has impacted!

Alyson Adams
9 months ago

Soup For The Soul is a blessing to our community.

9 months ago

Soup for the Soul has helped so many people!!

Brett Gibbs
9 months ago

Great mission to help those in need!!

Jason Worth
9 months ago

What a great organization!

Paigea Adams
9 months ago

Great community outreach!

9 months ago

We love soup for the soul!

Kacie Moss
9 months ago

Soup for the Soul is a phenomenal organization!

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